Skip to content
Anchor link for top
Go to Saved Items
Go to My Bag

The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

a woman laying in bed with breakfast and juice on tray
Category: Gifts 1 min read

Because I Love You

It's the season to say it with your whole heart.

Category: Scent 2 min read

Introducing: Verde

Our new, vibrant scent captures the optimistic essence of the season.

read and shop make time for me time
Category: Wellness 1 min read

Make time for me-time

Journalist Rosie Green’s 10-minute fixes for taking care of yourself

a woman laying in bed with breakfast and a glass of orange juice
Category: Sleep 6 min read

Sleep notes

Good Housekeeping's Lynne Hyland gets the experts' advice

two children sitting on a bed eating food together
Category: Little ones 1 min read

Breakfast club

Fun stripes and playful prints for little bedtimes

a woman in white standing on the beach
Category: Style 1 min read

Take me away

In search of some sun? You'll need these travel companions

a woman in a white robe sitting on a bathtub with a bottle of perfume
Category: Wellness 1 min read

Quiet, please

Take a moment to yourself in an at-home sanctuary

Category: Dine 1 min read

Waterside living

Fresh table styling for brighter days ahead

Category: Events

Merry Christmas at The White Company

Go behind the scenes at our Symons Street store party

Category: Little ones 3 min read

Chocolate mince pies with Cook School

A new twist on an old classic

Category: Style 2 min read

Rethinking the Christmas jumper

Festive yet chic, these are knits to wear all winter

three girls are making cookies at a table with a christmas tree
Category: Little ones 4 min read

Making classic gingerbread with Cook School

A festive favourite, made easy

Category: Gifts 2 min read

Gifts for a merry get-together

Home accessories and everything for the hosts

Category: Dine 4 min read

Alexandra Dudley’s seasonal recipes

Last of the summer recipes to ease into cosy season with

a man and woman sitting on a couch with two children
Category: Sleep 1 min read

Family time

Matching or not, we’ve got PJ sets to suit everyone

a mantle with candles and other items on it
Category: Scent 6 min read

Notes on: scent

Creating an inviting home with fragrance expert Suzy Nightingale

a table with candles and other items in front of a fireplace
Category: Scent 2 min read

The gift of Christmas

Our iconic scents make the perfect presents

a woman sitting on a table in front of a christmas tree
Category: Style 2 min read

Snuggle-down Sundays

The ultimate loungewear for stay-at-home days

a woman laying on a bed with her hands on her head
Category: Sleep 2 min read

And so to bed

In comfy and cosy nightwear, of course

Category: Style 2 min read

R.S.V.P

Say yes to the invitation, we'll help with what to wear

a woman in a black dress standing on a street
Category: Style 5 min read

Notes on: style

The Guardian’s Jess-Cartner Morley on making dressing effortless

Category: Style 1 min read

The shape of things to come

Sleek and sophisticated. The power of these pieces is in the silhouette

a baby laying on a bed with a white shirt on
Category: Gifts 3 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

a woman walking through a living room with a fireplace and couches
Category: Home 4 min read

Life happens on the sofa

How to make it a place you’ll love to spend time

read and shop organised living
Category: Home 3 min read

Organised living

Expert tips to take the stress out of sorting.

Category: Little ones 1 min read

New beginnings

Special treats for little arrivals

a living room with a couch, coffee table, and lamp
Category: Home 1 min read

Let the light in

Create a comforting space to welcome you home

a woman in a white coat standing in front of a store
Category: Style 6 min read

Style notes: spring

The Guardian's Jess Cartner-Morley shares the secrets we need to know

a woman in sunglasses holding a yoga mat on a city street
Category: Style 2 min read

Let's go outside

Loungewear that's far too good to stay on the sofa

Category: Wellness 8 min read

Notes on: relaxation

Health and beauty journalist Lynne Hyland shares her tips

read and shop kitchen table gatherings and games
Category: Life 2 min read

Kitchen table games for parties

How to keep the laughter flowing into the night

a cup of coffee being poured into a cup on a counter
Category: Events

A magical Christmas at Symons Street

Go behind the scenes as we welcomed the season with the help of hot-chocolate experts Knoops

cook school halloween
Category: Little ones 3 min read

Halloween chocolate spiders with Cook School

Spooky treats to make with little ones

a table with candles, a lamp, and a picture on it
Category: Gifts 1 min read

Gifts for a little luxury

Presents with extra wow-factor

autumn styling masterclass with rebecca clouston
Category: Style 4 min watch

Autumn styling masterclass with Rebecca Clouston

The personal stylist shows us how to wear the season’s key pieces

Category: Life 2 min read

The winter edit

Our founder, Chrissie, picks her seasonal favourites

a young child decorating a christmas tree in a living room
Category: Little ones 1 min read

The night before Christmas

All the excitement in the run up to the big day

Category: Dine 7 min read

Notes on: entertaining

Grazia’s Lifestyle Editor Rachel Loos on making gatherings memorable

gifts for a moment to yourself
Category: Gifts 1 min read

Gifts for a moment to yourself

Pampering treats and home spa days

a bedroom with a bed, a chair, and a lamp
Category: Sleep 7 min read

Notes on: guest bedrooms

Lifestyle journalist Gina Jackson on making their stay special

Category: Gifts 1 min read

Gifts for travelling in comfort

Gift sets and inspiration for escapes

a woman in a white coat holding a purse in front of a wall
Category: Life 1 min read

What to love about spring

The most exciting things to look forward to

a woman in a long black dress walking down the street
Category: Style 4 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips

a bed with a white comforter and pillows in a bedroom
Category: Sleep 4 min read

Why white always looks best in the bedroom

Calming. Serene. Soothing. It’s our favourite shade for a reason…

a table with a bunch of different items on it
Category: Scent 4 min read

Scent notes

Beauty writer Fleur Fruzza on the power of fragrance

Category: Little ones 1 min read

Treasure seekers

Light layers and cosy pieces for a day of adventures

Category: Sleep 1 min read

Room with a view

Relax. Unwind. Escape. To your own sleep sanctuary

Category: Sleep 1 min read

To the coast

A new outlook on a good night's sleep, inspired by a seaside escape

a woman in a white shirt and pants leaning on a bicycle
Category: Style 4 min read

Big 10 for the weekend

Meet the pieces you'll be wearing on repeat

hot chocolate recipes
Category: Dine 3 min read

Hot-chocolate recipes

Three ways to serve up our favourite winter warmer

a drawing of a woman walking her dog in front of a store
Category: Gifts 1 min read

Moments of delight

For a little luxury, for stockings and more, there’s something for everyone

a woman standing in front of a table with a candle on it
Category: Dine 3 min read

Everything to celebrate

Create a table for the most special of festive get-togethers

a bar with glasses, wine and other drinks on a table
Category: Dine 5 min read

What is the best glass for champagne?

Selecting the right glass for wine or fizz can improve the flavour

Category: Gifts 1 min read

Gifts for sweet dreams

Our favourite PJs and all their accessories

a tray with a coffee cup, a plate of food and a blanket
Category: Gifts 1 min read

Gifts for lazy mornings

Home comforts for when you have blissfully nothing to do

a candle is lit on a table next to a bowl of oranges
Category: Scent 2 min read

Introducing: Clementine & Juniper

Our uplifting new scent sparks festive cheer

a woman in a long skirt and a sweater walking across a field
Category: Style 3 min read

10 winter heroes

Pieces that have us embracing the cold snap

a table with a bunch of gifts and a bunch of candles
Category: Gifts 1 min read

Gifts for stockings

Thoughtful small tokens for everyone

a little girl in a dress decorating a christmas tree
Category: Home 6 min read

Notes on: decorating

ELLE Decoration’s Ben Spriggs, on how to get your home festive-ready

Category: Gifts 1 min read

Gifts for keeping cosy

Hats, scarves and everything snug